The policy aims to clarify House of Appeal/Marville Road’s (”Marville Road”)'s transparency regarding our handling of your personal information on different occasions during your visit to Marville This privacy policy has been updated and clarified in accordance with the new Terms and Conditions of the GDPR*, which will enter into force on 25th May 2018. This clearly explains the collection, processing and changes regarding your personal information.

It is important that you understand and read through our privacy policy so that you feel secure regarding our processing of your personal information.

The General Data Protection Regulation (Regulation EU) No 2016/679 of the European Parliament and of the Council, abbreviated General Data Protection Regulation (GDPR), is a new EU Regulation, which will apply throughout the EU from 25th May 2018. The GDPR replaces the Swedish Personal Information Act (PUL)

Personal data 

What is personal information?
Personal data or personal information is all information that can be directly or indirectly linked to a real person. Even encrypted data and different types of electronic identities e.g. IP addresses are personal data if they can be linked to living persons.

The personal data controller responsible for the processing of personal data is House of Appeal AB. You are entitled to receive free information about what personal information is available about you in our business. If you believe that a statement about you is incorrect or should be changed, please contact us immediately at

What counts as processing of personal data?
Processing of personal data is everything that happens to personal data. Each action taken with personal data counts as a process, regardless of whether it happens automatically or not. Common processes are storage, registration, collection, deletion, transfer and organisation. 

For what purpose is personal data about me being collected?
Marville Road strives for transparency and adheres to Swedish law and confidentiality regarding the handling of personal data. When you visit, we will collect information about you once you have given your approval. The information we collect serves different purposes and some personal information is required to enable us to complete a purchase agreement with you the customer. When you use or purchase any of our services, sign up for newsletters, or participate in any of our events, for example, through social media or ads, some of your information will be registered. We may also receive information about you through partners with whom we have a business relationship.

We do not collect any information without your consent and in some cases of consent, we also store where in your visit you approved this and how you consented. When you visit us, we encourage you to read our Cookie Policy, which is linked to the information box that appears. With your consent you can integrate with us and with the help of our technology and partners, we will learn what interests you, to be able to help you find what you are looking for faster.

When you shop in our online store, sign up for newsletters or in any way use the services we provide, such as our live chat, we collect information about you to be able to give you a personal shopping experience. We keep the information about you only for as long as the reason for the collection of the data applies. 

We use the information for this following:

1. Purchase agreements, invoicing and delivery.
2. Customer care and future contact with you such as warranty cases and claims.
3. Market analyses and market information.
4. Advertising and marketing for ourselves as well as for third parties.
5. When required by law or in legal proceedings or disputes.
6. Development, testing and maintaining systems.
7. Customer Surveys.
8. Accounting

Who can we share your personal information with?
When necessary and in order to provide our online services, we share your information with companies that become personal information assistants for us. These companies help us with, for example:

1. Shipping (Postnord, DHL, UPS)
2. Payment solutions (Klarna, DIBS, Teller)
3. Marketing (Facebook, Instagram, Google Analytics, etc.).
4. IT services (Businesses that manage the necessary operations, support and maintenance)

When your personal information is shared with personal information assistants, it is only for purposes that are consistent with the purposes for which we have gathered the information (for example, to fulfil our obligations under the purchase agreement act or to customize offers based on your interests).

What rights do you have after having consented?

Right to erasure

Keep in mind that we may have the right to deny your request if there are legal obligations that prevent us from immediately deleting certain personal information. In some cases, we also need to ask control questions to ensure that we are providing information to the right person.

● You object to direct marketing.
● The information is no longer necessary for the purposes for which it was originally collected or processed.
● Personal data is processed illegally.
● Personal data must be deleted to comply with a legal obligation we are subject to.

Right to rectification

You may request that your personal information be corrected if the information is incorrect. Within the stated purpose, you also have the right to supplement any incomplete personal data.

Right of access

Keep in mind that at any time you have access to retrieve information we have stored about you. You are entitled to know what we store, for what purpose and for how long we will save these data.

Right to object to certain types of processing

You are always entitled to avoid direct marketing and to object to all processing of personal data based on a balance of interests.

Legitimate interest

In cases where we use a balance of interests as a legal basis for an end, you have the opportunity to object to the processing. In order to continue processing your personal information after such objection, we need to display a compelling legitimate reason for the current processing that demonstrates a greater interest than your own interests, rights or freedoms. Otherwise, we may only process the data to determine, exercise or defend legal claims.

We currently handle all invoice purchases ourselves. But in two weeks from now, we will start using Klarna as a payment partner and they offer our customers several options for making payments. No matter how you choose to pay then, Klarna takes care of and protects your information. This is in order to be able to complete a purchase agreement. Here you can also choose to be "Remembered Automatically" or else "Blocked", which means that your payment details are not saved or automatically filled in for each purchase. At the checkout you will find our - as well as Klarna’s - terms and conditions, so the purchase can be safely completed. 

We like to communicate with our customers by email. By agreeing that your personal information be used for this purpose, you will receive news, VIP discounts and fashion news. If you would like to unsubscribe from this newsletter, you have the opportunity to do so every time you receive a newsletter by clicking the "unsubscribe" option at the bottom of each e-mail. You can also contact or call us on +46(0)723065155 and we will help you.

Mobile service
When you consent to our saving your mobile number for information and marketing purposes, you have the option of unsubscribing in each issue. You can also contact us on or +46(0)723065155 and we will assist you.

Social Networks
If you follow or interact with us on any of our pages on third party social media such as Instagram, Facebook or Pinterest, the information you provide will also be subject to their personal data management and confidentiality.


Marville Road and our partners need to collect information about your use of our online services using cookies. We send these small text files to your device so that we can remember you the next time you visit us. Cookies build a picture of your interests and needs as well as how you use our website. These text files also let us know that we are sending other relevant information in marketing such as promotions and internet-based advertising. We will also share such cookies as you have agreed to the use of with our partners in order to develop our online services and improve our ability to create targeted ads.

Information we may collect may be: name, home address, e-mail address, phone number, payment card details, IP address, purchase history, search criteria, browser used when you visit us, how long you stay on site, location-based data (GPS metrics), language, previous purchases and in some cases we may also contact you in the phase after the completion of the purchase.

For greater transparency and for instructions on how to disable these cookies, see below for a list of partners and links to disable the sharing of cookies. Keep in mind that cookies facilitate your visits and create more relevant content when you visit us. Do not hesitate to contact us if you want to know more or have any questions about this.


Can you control the use of cookies yourself? 
Yes. Your browser or surfing device allows you to change the settings for the usage and to what extent cookies may be used. Go to the settings of your browser or device to learn more about adjusting the settings for cookies. Examples of things you can adjust are blocking all cookies, accepting first-party cookies, or deleting cookies when you close your browser. Keep in mind that some of our services might not work if you block or delete cookies. More information about cookie settings in your browser is available at

You can also read more about cookies and online behavioural advertising at