Founder's Favorites


Meet our founder and designer, Jenny Holmén. Here is her take on how to get a smart and chic summer style. 

Working style? -  Lately I am dressing more for comfort as I've been spending longer hours in the office. I love to wear matching sets, that makes me feel both comfortable and chic during the day. 

Power piece? - I have to say our Elena wrap blazer. It's one of our key items that is never out of stock. My favorite go-to-piece that always answers the question of what to wear. 

How to dress for a summer party? - I really love pastels right now, I would go for a coordinated set in a light shade, like dusty pink or off white. 

Vacation essentials? - My family, a panama hat and our Luna Singlet

xx